Dallas-Ft. Worth, TX Real Estate Blog

There’s a lot going on in the Dallas suburb of Frisco right now, which if you’ve been paying any attention at all, is hardly breaking news. Just this month, news broke about a local developer already planning a large-scale mixed-use development on a site that isn’t even for sale yet, and that’s just one of several major developments either being discussed or already in the works. 

Another high-profile project that was approved earlier this year by the city is a new 17-story residential high-rise dubbed The Star, which will have a maximum of 160 units and also commercial and retail space on the ground level as well. 

As part of the Dallas Cowboys’ Star mixed-use development, the high-rise would actually be the first of its kind in Frisco, and will be a joint-venture between Dallas Cowboys owner Jerry Jones, former Cowboys QB Roger Staubach, and developer Robert Shaw. 

According to reports, units inside The Star high-rise will average 1,200 square feet and specifically target empty-nesters; although it was also noted that both Roger and Jerry will have a unit on the building’s top-floor, and also likely be an intriguing investment for Dallas Cowboy sponsors, or even a convenient place to live for both players and coaches on the team. 

In all, the entire $1.5 billion Star mixed-use project is expected to include the new Cowboys’ headquarters and practice facility, the 12,000-seat Ford Center athletic and event venue, a multi-tenant office building, a sports medical center, a high-rise Omni Hotel, and plenty of shops and restaurants as well.