On September 6 the University of North Texas will have their home opener against in state rival Southern Methodist University. That day will also be the first day UNT starts selling beer at their games. Beer will only be sold on the concourse level of the stadium.
According to Neal Smatresk, the President of UNT, they studied all issues as it related to making beer at the stadium. And when it was all said and done doing so just made sense. He referenced his time at UNLV and said selling beer at games did two things. First it helped regulate how much alcohol students and others in attendance were drinking. Secondly it encouraged more fans to actually come to the stadium and watch the game. That basically means it helped them make more money.
It seems as though more and more schools are jumping on this bandwagon. SMU announced they would be selling beer at their football games this season as well. Those are two new names added to a list that already includes Texas Tech, UT Arlington, Texas, Houston, UT San Antonio and UT El Paso.
Several organizations at the school including the athletics department, the University police and the office of risk management worked together to make this happen. They wanted to make sure selling beer at the games would not have a negative impact on the fans. That's why they are only selling beer in certain controlled areas. They wanted to keep it away from the north end zone which is known as the family fun area.
According to Rick Villarreal, the Director of Athletics, the idea to sell beer at games has been being discussed for quite some time. The hope is that it will increase ticket sales and thus increase food sales as well as merchandise sales.